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New Communications Measurement and Evaluation
[Notes from Track1-session1, New Comm Forum] Blake Cahill, Visible Technologies overviewed a couple of case studies of Visible Technologies clients and their online conversation analysis efforts. Janet...
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Perspectives on the Social Media Release
[Notes from session with Todd Defren, SNCR Fellow, SHIFT Communications, and Maggie Fox, Social Media Group.] Will SMNR replace traditional releases? Todd and Maggie are in “violent agreement” – why...
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Breakfast Keynote: Josh Crandall, Media Screen
Research Challenge: Understand how consumers relate to the Internet, from the consumers’ point of view. Created Netpop research framework to tap into consumer attitudes, behaviors, etc. Tenets of the...
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Customer Care and Brand Reputation in the Age of Social Media
SNCR Research Presentation Paul Gillin begins with a profile of Consumerist: 18 million monthly visitors 30-40 daily articles no fact checking full-time staff of 7 500 references in WSJ and NYT more...
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New Media, New Influencers and Implications for the PR Profession
SNCR Research presentation Patterns of influence are changing, and this has a fundamental impact on the PR profession. Research goals: examine the PR landscape to observe how PR uses social media; to...
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SNCR Closing keynote: The transformational power of blogging
Closing keynote: Elisa Camahort Page, BlogHer BlogHer network survey + U.S. representative female online users. Key findings: blogs are mainstream 53% of US online women read blogs statistically the...
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Value of Online News Releases
If you missed the Vocus webinar about online news releases, here is the recording of the session. You can also download the slides (pdf), and the executive summary of the ROI of Online Press Releases...
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